GRO was founded by Jessica Jungell-Michelsson and Sickan Åberg—two former colleagues and longtime friends—driven by a shared vision of advancing sustainable business practices within planetary boundaries.
Sickan Åberg
Sustainability Advisor & Co-Founder of GRO
Sickan holds a MSc in Economics and Business Administration, complemented by extensive studies in Environmental Science and Policy. She is currently pursuing a PhD at Hanken School of Economics. With over 15 years of experience in strategic consulting, academia, and non-profits, Sickan has become known for her patience, exceptional listening skills, and her ability to make others feel truly heard. She brings a thoughtful and collaborative approach to every challenge. Outside of her professional life, Sickan enjoys baking and sharing cinnamon buns—an expression of her commitment to building connections and fostering a sense of community.
Jessica Jungell-Michelsson
Sustainability Advisor & Co-Founder of GRO
Jessica holds a PhD in Sustainability Science, specializing in the food industry, and a MSc in Economics and Business Administration. With 15 years of experience in consulting, various positions of trust, and academia, she is known for her ability to quickly grasp complex issues, handle challenges with curiosity, and bridge the gap between research and practical solutions. Jessica also serves at the board of Nokian Panimo. Outside of work, Jessica is a master at turning leftovers into delicious meals, reflecting her constant drive to find creative ways to make everyday practices more sustainable.
Gro means to sprout or grow in Scandinavian languages. While it’s often used for biological growth, it can also describe the development of ideas, relationships, or personal progress. Unlike material growth, gro emphasizes inner development and flourishing. This is the mindset we foster at GRO.
Gro is also a feminine name, most famously held by Gro Harlem Brundtland, former Prime Minister of Norway. She chaired the UN Brundtland Commission, which in 1987 introduced the first widely recognized definition of sustainable development. At GRO, we are inspired by bold actors and initiatives that show courage and commitment in driving transformative sustainable change.